Designs by
Logan Reed
With an established career embedded in the luxury travel industry, I specialize in crafting sophisticated visual identities
that inspire connection, curiosity, and action. My design philosophy bridges the gap between creative vision and strategic marketing, translating complex itineraries and deep cultural histories into clean, balanced, and evocative storytelling.
My professional foundation at Affinity Journeys spans an 8-year tenure managing multi-channel pipelines for our most prestigious partnerships. This includes a robust 6-year period dedicated to our flagship account, Smithsonian Journeys, where
I successfully expanded my role from logistics into hands-on design execution. This culminated in evolving the catalog's visual strategy—respectfully building upon our established layout foundations to introduce a modernized, highly editorial aesthetic, tailored to discerning, intellectually curious demographics. Paired with my recent success engineering responsive, modern digital marketing assets, my focus remains entirely on maintaining absolute brand integrity across the company's portfolio.
Beyond the corporate landscape, my creative drive extends into entrepreneurial branding, multimedia marketing, and fine art.
As the founder and designer behind my personal brand, Poison Nectar, and through my work managing dynamic social media portfolios for lifestyle and restaurant spaces, I am constantly exploring new dimensions of visual identity. Combined with
a deep passion for candid travel photography, my work is defined by an unwavering eye for detail and a dedication
to authentic storytelling.
Welcome to my portfolio.
Explore how I combine strategic marketing acumen with a powerful creative vision to bring ideas to life.
Design Showcase
Smithsonian Journeys Catalogs
Serving as the dedicated designer and project manager
for our flagship partnership with Smithsonian Journeys,
I spent three years directing the design evolution of
their multi-page travel catalogs. This culminated in
a comprehensive visual refresh where I adapted and modernized established templates to deliver two distinct, high-impact catalogs under tight production deadlines. Navigating complex multi-tier review cycles,
I ensured every layout maintained absolute brand integrity while enhancing visual engagement for discerning travelers.
Travel Industry Collection
Grounded in an intimate understanding of the luxury travel sector, I focus on transforming complex travel details into premium, highly cohesive visual assets. Within this section, you will see how I apply a keen eye for photo selection, curating editorial images that deeply resonate with our target audiences, alongside my work developing detailed deck plans that seamlessly enhance a traveler's understanding of accommodation layouts. From custom map design that clearly presents intricate program destinations to engaging videography, this diverse toolkit ensures every asset elevates the travel experience and maintains absolute brand integrity.
Photo Editing
My expertise in photographic curation and retouching spans
a diverse range of corporate and digital assets, from responsive web layouts to print catalogs. I specialize in advanced color correction—ensuring every image feels vibrant, balanced, and premium—while expertly executing distraction removal and blemish cleanups to deliver a polished, high-end look.
Social Media Marketing - Taos Ale House
Managing the visual identity and digital marketing for Taos Ale House, I focused on developing dynamic content strategies to drive event engagement and promote core offerings. Combining original on-site photography and videography with targeted graphic layouts, I engineered a cohesive social presence that elevated brand visibility and strengthened community connection. This role highlighted my ability to act as a versatile, cross-functional creator—translating a local brand's energy into engaging, high-impact digital assets.
Poison Nectar
As the founder and creative director behind Poison Nectar,
an artisan brand specializing in nature-inspired adornments,
I engineered a comprehensive visual identity rooted in
a moody, organic, and elevated aesthetic. This self-directed project showcases my capability to build a brand ecosystem from the ground up, translating a distinct thematic vision into
a cohesive, across-the-board digital and physical presence.
Photography
A profound connection to the destinations we showcase is central to my creative process. This curated collection of candid photography from journeys through Italy, Croatia, and France serves as a personal exploration
of light, architecture, and local culture.
Rather than staging moments, my focus is on authentic, photojournalistic storytelling—capturing the grand scale of historic architecture alongside the intimate, quiet textures of daily life. From the dramatic geometry of old-world cathedrals to the sun-drenched coastlines, local markets, and fleeting regional vignettes, this work informs my design sensibility. It gives me a firsthand understanding of how to evoke genuine wanderlust
and build immersive visual narratives that resonate
with global travelers.
